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博斯特大中华区： 2025年起，开辟全新精准定制化客户互动模式
2025年02月25日 14:26:53
人气: 19642
来源: 博斯特BOBST
【包装印刷网 企业关注】近年来，博斯特集团在与客户沟通交流的主要方式渠道上进行了重要的战略部署，我们逐步从传统参与各类行业活动和贸易展览会模式，转向在博斯特全球各地公司的包装中心和技能演示中心内，开展更个性化、更定制化的互动交流活动。这一策略在全球范围内取得了显著成功，不仅为客户带来了更高效、更便捷、更具针对性的卓越体验，同时也减少了对环境的消耗影响，可谓一举多得。
In recent years, BOBST has made the strategic decision to evolve the way it primarily engages with customers, shifting from multiple industry events and tradeshows to more personalized and tailored interactions at the company’s Packaging Centers & Competence Centers around the world. This approach has been extremely successful globally, providing more effective, convenient and personalized customer experience, while simultaneously reducing the environmental impact.
展望2025年及以后，博斯特大中华区将继续引领并深化此项战略部署，以更精准、更定制的方式与客户进行深度互动。这其中包括了：
Bobst Greater China will continue at the forefront of this strategy in 2025 and beyond, engaging with its customers in more targeted and tailored ways. This will include:
针对标签、软包装、折叠彩盒和瓦楞纸箱各行业板块的标杆工厂开放日活动 Exclusive Open House events across all industry segments.
传统模式及新型网络线上的技术论坛 Conventional & Online technical seminars.
在博斯特技术演示中心与客户一对一的专项研讨会 One-to-one meetings with customers at BOBST’s Competence Centers.
中国是博斯特全球仅有的两个同时拥有两座博斯特旗舰技能演示中心的国家，这两座技能演示中心分别坐落于上海和常州。其中，博斯特上海技能演示中心专注于折叠彩盒行业，主要展示最新的烫金、模切和糊盒方面的创新技术；而博斯特常州技能演示中心则侧重于软包装领域，旨在为客户提供近距离了解凹印、复合和卫星式柔印等技术方案的宝贵机会。
China is one of only two countries in the world to have two BOBST flagship Competence Centers, situated in Shanghai and Changzhou. The center in Shanghai specializes in the folding carton industry, featuring latest innovation in flatbed die-cutting, folding-gluing, and hot foil stamping, while the center in Changzhou has a special focus on flexible packaging, giving customers the opportunity to see gravure printing, laminating and CI Flexo solutions up close.
此外，为全面满足各细分市场的日益多元的需求，博斯特还积极推行双品牌战略。借助博斯特集团全资子公司旭恒精工坐落于上海嘉定和江苏东台的两家工厂，博斯特可以提供更为广泛的解决方案，更好地满足不同的市场需求。
Furthermore, to comprehensively address the diverse needs of various market segments, BOBST utilizes an enriched dual-brand strategy. With ETERNA, a fully owned subsidiary of the Bobst Group, operating two factories in Shanghai Jiading and Jiangsu Dongtai, BOBST can offer a wider portfolio of solutions to better serve the different market needs.
在这些技能演示中心和工厂内，客户可以接触博斯特的先进技术，进行严格的产品测试，并与行业专家交流。这些技能演示中心和工厂已然成为博斯特辐射大中华区乃至亚太广大地区客户的战略要地。
Within these centers and factories, clients can engage with BOBST’s pioneering technologies, undertake rigorous product testing, and talk with industry experts. These centers have become pivotal hubs for BOBST to serve clients throughout Greater China and the wider Asia-Pacific region.
博斯特印刷与后加工事业部大中华区销售与市场总经理吕文武先生表示：“博斯特始终将客户的需求放在首位，我们量身定制的客户互动模式，正是为了精准聚焦并深入响应客户的切实需求。展望新的一年，我们期待通过量身定制的客户互动模式，为客户倾力奉献更精益的产品测试、更体系化的技能培训，以及更前瞻性的应用咨询等高附加值服务，全力以赴铸就客户的核心竞争优势。”
Mr. Lubin, LV, Regional Business Director of BOBST Greater China, said: “At BOBST, we prioritize client requirements above all else, and our tailored customer engagement model enables us to focus on exactly what our customers need. Looking ahead to the new year, we anticipate delivering even more refined product testing, more structured skills training, and prospective application support etc. high-value services through our tailored customer engagement model, helping our customers to gain competitive advantages.”
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